Grocery Product Sizing Makes Price Matching a Challenge

20 Dec

Why so many choices???

When you’re at a grocery or drug store, do you feel overwhelmed by the process of choosing a toothpaste, toilet paper, or cereal?  Do we really need thirty different types of toothpaste in fifteen different sizes?  Does it stress you out having to attempt ridiculous mathematical computations in your head to determine which package of toilet paper is the best deal? If the family size Raisin Bran costs $4.99, is that better than the single box that costs $3.29? How many ounces are in each box again?

It is very difficult for consumers to make proper and logical purchase choices when a product as simple as toilet paper forces you to decide between four and ninety one regular, double, big, mega, family size or giant rolls, each available in a multitude of packaging combinations and sheet number variations.  As a side note, how many of you have noticed the circumference of the cardboard roll our toilet paper is wound upon?  Yes, it has grown, providing a deceiving sense of normal sizing.  (More on product sizing reductions in a future article.)

Price matching policies provide consumers with an opportunity to insure best pricing and many retailers that offer pricing guarantee policies give us the option to match “equal” items.  But, in many cases it’s very difficult, if not impossible, to quantify which product is the “equal” item. Product lines have become so broad that it’s virtually impossible to compare items on an “apples to apples” basis.

So, how do you know which products to choose? At, we break down package information to determine unit pricing. By doing this, we educate shoppers about which item is
truly the best deal and help ensure that they really are paying the lowest price in town.

Food and consumable prices continue to increase while product sizes decrease. The wide range of packaging choices makes the decision-making process more complicated than it needs to be.  Price matching, at least through, empowers the consumer by providing information that easily resolve pricing and sizing challenges. If enough consumers utilize this knowledge to beat the tricky packaging games, hopefully manufacturers will realize this is what customers want and they will voluntarily form standards in product sizing and  unit pricing. Until then, be proactive, make yourself
a knowledgeable shopper and ensure that you are truly paying the lowest prices
in town.

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Posted by on December 20, 2011 in Uncategorized


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